Thursday Whispers: Cheerleaders Are Everywhere
When UCLA coach Chip Kelly spoke at Pac-12 media day, an unattended cell phone went off. Its ringtone was the USC fight song.
It wasn’t the first time. A few years ago at Washington State, a USC “reporter” had his cell phone ring in the media room and it also played the fight song.
These are small examples but illustrate how most of the USC media have become cheerleaders and fans.
When USC announced earlier this week it would basically close practices except for the first 20 minutes on Wednesday and Thursday, there was barely a peep of resistance from the USC media. When Paul Hackett tried to close practices in 1998, the media protested and they remained open.
When Lane Kiffin closed practices, there was enough protestation that they were opened up again by Ed Orgeron.
The media in its present form at USC rarely asks tough questions or tries to make Helton uncomfortable. Instead, they simply listen.
They don’t have to be the enemy but they should ask tough questions and force Lynn Swann and Helton out of their comfort zones. It won’t happen if a reporter has a USC fight song as his ring tone.